World Class Kick Off Dream Drop Brings Football and Jackpots Together

Relax Gaming will introduce football into their popular Dream Drop Jackpot network with the introduction of World-Class Kick Off Dream Drop. The game will include football-inspired gameplay along with six progressive jackpots and an innovative bet slip mechanism to enable players to take part in sportsbook-style action with online slots.

This move to combine football and the popular Dream Drop brand in New Zealand, which is an area of strong growth for both sports wagering and online casino gaming, demonstrates a larger movement happening around the world by igaming developers wanting to find new methods of merging aspects of wagering on sports with traditional casino content. To produce hybrid gaming content that appeals to multiple gaming segments simultaneously, developers have had to think outside of the box and explore new ideas.

In terms of themes, no other form of sport has the universal recognition or exposure that football does. It is therefore not surprising that online gaming companies often develop and launch football-themed products. The excitement generated by major tournaments worldwide creates massive interest, and many companies develop themed products to coincide with tournament events.

Where World-Class Kick Off, Dream Drop differs from other football-themed slots launched prior to this is that Relax Gaming has combined the popularity of football with its highly successful Dream Drop jackpot brand instead of launching a standalone football-themed slot. This allows the company to capitalize on the popularity of both football and the well-established reputation of the Dream Drop Jackpot brand.

For those players that have previously played jackpots from the Dream Drop series, playing in a football-themed version of those jackpots adds a refreshing twist to what made the series so successful. For players in New Zealand following major football events, the inclusion of a football theme could potentially be appealing to players that follow both sports and casino gaming.

Bet slip mechanic – A further example of industry innovation

A key addition to World Class Kick Off Dream Drop is the Bet Slip mechanic, according to Relax Gaming, this enables players to stake side bets on certain symbols displayed during gameplay. In effect, this provides an additional sportsbook-inspired element to slot gameplay, providing a deeper level of interaction between the two types of gaming.

The increasing crossover of betting styles within casino games is reflective of a further developing trend in online gaming. An ever-increasing number of operators are serving consumers that actively engage in multiple forms of gaming including sports wagering, instant win products and slots.

The incorporation of betting-style mechanisms into slot gameplay will allow developers to create gaming experiences that are similar to sports betting experiences whilst maintaining the central appeal of casino gaming. This strategy may prove particularly beneficial at times when large-scale sporting events occur as there is normally an increased interest in football related content among all players.

Progressive jackpot systems remain strong draw for players

As stated above, the dream drop network remains one of Relax Gaming's greatest assets. The jackpot system now encompasses over fifty different games developed across multiple studio environments, and includes six progressive jackpot tiers.

With regard to the upper tier, the mega jackpot can grow up to €2 million. Since progressive jackpots provide players with the chance of winning substantial amounts of money while being available through normal gameplay, they continue to be a driving force behind attracting players. In terms of developers/operators, progressive jackpot networks provide a method for connecting numerous games via a single prize structure allowing for ongoing value creation far beyond individual slot releases.

The continuous growth of the Dream Drop series appears to indicate that progressive jackpot networks remain a highly viable option for online casinos in today's increasingly competitive marketplace.

Cross-sell potential is increasingly important

World Class Kick Off Dream Drop also highlights another very important trend across the industry relating to cross-selling Opportunities. The game has been specifically designed to cater for both slot gamers and sports bettors. Like many operators in the industry today, Relax Gaming views the sports betting and online casino gaming markets as overlapping customer segments.

In essence, Relax Gaming wants to use football-themed slots linked to progressive jackpot systems to encourage sports fans who typically do not gamble in a casino environment to access casino gaming options whilst promoting existing casino gamblers to try out football-related gaming options.

Conclusion

For New Zealand online gaming audiences, world-class Kick Off Dream Drop represents a significant emerging trend towards gaming hybrids that integrate elements of sports wagering and online slots. With World Class Kick Off Dream Drop combining football-themed gameplay with Relax Gaming's successful dream drop jackpot network and including the Bet Slip feature, Relax Gaming has produced a product that illustrates many of the trends shaping the global igaming industry.

As competition becomes even more intense within the igaming sector, games that effectively link together various forms of entertainment offered by both casino gaming and sports wagering are expected to become increasingly prevalent on all online casino platforms.