A recent article by Focus Gaming News discusses the 2023 results and 2024 predictions made by iGaming software provider Soft2Bet https://focusgn.com/soft2bet-shares-2023-results-and-predicts-biggest-igaming-trends-for-2024/.
The article reports that Soft2Bet saw significant growth in 2023, with a 78% increase in total bets compared to 2022. The company credits this growth mainly to expansion into new markets like Latin America. Additionally, they saw strong performance in existing markets like Europe and Africa.
Looking ahead to 2024, Soft2Bet predicts four significant trends in the iGaming industry:
1.- Further expansion into emerging markets. With much of Europe and other major markets reaching saturation, companies will look to new territories like Asia, Latin America, and Africa for new players. These markets come with unique challenges but represent significant growth potential.
2.- Cryptocurrency and blockchain integration. As digital assets become more mainstream, iGaming companies will likely add cryptocurrency payment options and explore blockchain-based games. This could attract tech-savvy players while also improving transparency.
3.- Increased personalization. Using advanced analytics, operators will tailor promotions, game recommendations, and more to individual players. This one-to-one marketing can boost engagement and revenues.
4.- Metaverse gaming. Significant investments are flowing into metaverse and Web3 gaming. While still nascent, some iGaming companies may begin experimenting with virtual reality casinos, NFT integrations, and play-to-earn game mechanics.
5.- While bullish on the sector, the article notes potential headwinds like economic uncertainty and increasing regulation. However, with innovation and geographic expansion, the gaming industry seems poised for further growth into 2024.
With significant 2023 growth already achieved and appealing new trends on the horizon, Soft2Bet is in a solid position to capitalize on the expanding global iGaming market. Their performance and predictions give insight into the broader industry's future direction. Other operators would do well to have similar foresight when plotting their strategies.