
Play'n GO has added to its range of online slots with Shark Feast, a colorful underwater-themed game with humor, festival-style visuals and a large over-the-top central character.
Jawsome Joe, the theatrical shark and main character in Shark Feast, is the one who disrupts the Neon Jellyfish Festival using various comedic disguises and interactions.
In terms of where online casino players in New Zealand have access to an ever-increasing number of international slot games, Shark Feast represents a larger trend within the igaming sector. As developers begin to focus on good characters, memorable themes and entertaining presentations as ways to be noticed in an extremely competitive gaming marketplace.
Of the many interesting characteristics of Shark Feast, one of the most apparent is the emphasis placed on the personality of Jawsome Joe. Instead of using the typical symbols or a normal underwater setting, Play'n Go designed the game around Jawsome Joe, a mischievous shark who causes chaos and confusion during every play session. His over-the-top costume changes, exaggerated behavior and comical timing allows the slot to have a very distinct identity compared to more traditional ocean-themed games.
This is beginning to mirror a much larger trend of creating memorable characters in the online casino business. Developers are starting to realize that creating memorable characters will allow them to keep in players minds longer then the time spent playing.
When a player browses hundreds of slot games available, character-driven slots can make a better first impression than those with familiar themes and standard gameplay mechanisms. Similar to how recognizable characters have helped build successful franchises for movies and TV shows.
Online slots compete against other casino games but also video games, streaming content and social media platforms, so visual presentation plays a larger role than ever before.
Shark Feast takes advantage of this fact through the neon colored setting of the Neon Jellyfish Festival and vibrant aquatic scenery, along with intentionally exaggerated artwork. The Neon Jellyfish Festival provides a lively and energetic backdrop that allows players to feel unique atmosphere from first spin.
This type of design is becoming important for developers trying to make their products stand out amongst hundreds of available titles within each casino lobby. Many players will be influenced on whether or not they try a game based on the first impression created by the theme and visual representation.
Many slots are designed around mythology, adventure and fantasy, while Shark Feast incorporates humor. The game presents its underwater world as a light hearted spectacle instead of serious storyline. Jawsome Joe is portrayed as a show man instead of fearsome predator creating a humorous tone that can entertain a large audience.
Another shift within the market is developers building humor and self-awareness into their designs in order to create a more approachable experience. The use of comedy-driven themes will often attract players seeking entertainment value alongside gameplay features especially in markets where players have been used to traditional concepts.
The inclusion of festival-based free spins like jelly fish festival, deep sea fiesta and Aqua Beat Carnival add to the playful nature of the game.
Another aspect where Shark Feast shines is its dedication to a consistent theme. All parts of the game, including the symbols, visual effects and bonus features, support the festival atmosphere. It gives players an overall cohesive experience were gameplay and presentation are working together instead of being disjointed.
As stated by Play'n Go Games ambassador Magnus Wallentin, the team behind Shark Feast was committed to making a game full of color, humor and strong visual representation. Their focus was clearly evident throughout the release and illustrates a larger industry move toward building theme-first designs.
Shark Feast displays how online slots continue to evolve away from traditional themes and toward entertainment-focused experiences. Combining a memorable lead character (Jawsome Joe), a visually pleasing environment (neon jellyfish festival), a humorous storyline and a unique festival setting makes Shark Feast reflect some of the trends being seen now globally in the online casino business.
As developer competition grows for attention from gamers, we expect games with established personalities and specific thematic identities will be extremely appealing to players who want something new from classic slot games.