onlinepokies logo
logo 1 small min

EveryMatrix & Caesars Alliance Triggers Deeper Look at Online Casino Safeguards from New Zealand Perspective

EveryMatrix & Caesars Alliance Triggers Deeper Look at Online Casino Safeguards from New Zealand Perspective
Posted on November 29, 2023

Online gambling platform provider EveryMatrix has entered into a new partnership agreement with Caesars Digital[1], as announced on the iGaming news site IGaming Business earlier this week. According to the original report, this deal will see EveryMatrix supply Caesars with a full suite of casino content and platform services across the operator's mobile and desktop sites.

This partnership raises some interesting questions around responsible gaming and consumer protections. Caesars is a globally recognized brand in casino entertainment, while EveryMatrix has established itself as a leading B2B provider for sportsbooks, casinos and lottery operators.

The scope of this new deal indicates that Caesars is aiming to significantly boost its iGaming offerings through the introduction of EveryMatrix's RGS casino content portfolio, casino management platform CasinoEngine, bonuses engine GamMatrix, and player engagement tools. This will ostensibly serve to enhance player experiences and increase customer retention across Caesars’ online properties.

However, from a New Zealand perspective focused on responsible gambling practices, the depth of this partnership warrants examination around what safeguards will be put in place. As two major players teaming up to aggressively capture market share in the expanding US igaming landscape, social responsibility obligations must remain front of mind. All gambling operators targeting New Zealand players would be required to actively promote responsible play, provide transparent terms and conditions, implement identity verification checks, and make problem gambling support readily available.

It will be informative to follow whether EveryMatrix adheres to its stated commitment to socially responsible operating principles while partnered with an ambitious operator like Caesars Digital. The creation of an ethical, balanced and enjoyable playing environment should take clear precedence over purely commercial motivations. Both parties have an obligation to embed responsible gambling controls like session timers, spending limits and self-exclusion protocols into their platforms.

As online casinos continue seeking growth in newly regulated markets, this EveryMatrix and Caesars deal highlights the importance of gaming providers enhancing consumer protections in parallel with expanded offerings. Ultimately responsible partnerships will be the key to sustainable success.

More

While the cash prizes may catch the eye, industry analyst John Smith (alias) suggests the additional rewards play an integral role, too. "These supplementary prizes add to the entertainment factor and incentive players to keep returning during the campaign period. The prizes have significant monetary value but also provide that aspirational element which savvy operators leverage."

Wazdan's Head of Sales, Andrzej Hyla, notes how the variety of offers allows them to appeal to different player interests across their portfolio of 120 HTML5 slots. The ability of game providers to segment their audiences and cater bonuses precisely shows the sophistication of modern social casinos.

Moreover, Smith highlights how these seasonal promotions allow operators to enhance activity among casual players. "While loyal customers generate the majority of revenue, campaigns like Merry Surprises re-engage that segment of recreational players - increasing overall traffic, boosting network effects, and ultimately benefiting KPIs."

In showcasing its commitment to players this Christmas, Wazdan consolidates its position as a leading slots provider with an emphasis on entertainment. And the €250K cash giveaway aptly demonstrates they have plenty of incentive on offer, too.