Online gambling platform provider EveryMatrix has entered into a new partnership agreement with Caesars Digital, as announced on the iGaming news site IGaming Business earlier this week. According to the original report, this deal will see EveryMatrix supply Caesars with a full suite of casino content and platform services across the operator's mobile and desktop sites.
This partnership raises some interesting questions around responsible gaming and consumer protections. Caesars is a globally recognized brand in casino entertainment, while EveryMatrix has established itself as a leading B2B provider for sportsbooks, casinos and lottery operators.
The scope of this new deal indicates that Caesars is aiming to significantly boost its iGaming offerings through the introduction of EveryMatrix's RGS casino content portfolio, casino management platform CasinoEngine, bonuses engine GamMatrix, and player engagement tools. This will ostensibly serve to enhance player experiences and increase customer retention across Caesars’ online properties.
However, from a New Zealand perspective focused on responsible gambling practices, the depth of this partnership warrants examination around what safeguards will be put in place. As two major players teaming up to aggressively capture market share in the expanding US igaming landscape, social responsibility obligations must remain front of mind. All gambling operators targeting New Zealand players would be required to actively promote responsible play, provide transparent terms and conditions, implement identity verification checks, and make problem gambling support readily available.
It will be informative to follow whether EveryMatrix adheres to its stated commitment to socially responsible operating principles while partnered with an ambitious operator like Caesars Digital. The creation of an ethical, balanced and enjoyable playing environment should take clear precedence over purely commercial motivations. Both parties have an obligation to embed responsible gambling controls like session timers, spending limits and self-exclusion protocols into their platforms.
As online casinos continue seeking growth in newly regulated markets, this EveryMatrix and Caesars deal highlights the importance of gaming providers enhancing consumer protections in parallel with expanded offerings. Ultimately responsible partnerships will be the key to sustainable success.