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ESA Gaming Deal Dramatically Expands Reach Into New Regulated Markets for Swedish Game Studio

ESA Gaming Deal Dramatically
Posted on December 6, 2023

As announced on Gambling Insider, ESA Gaming, an independent game provider, has recently signed a global distribution agreement with Novibet to integrate its slots content onto the operator's platform. This deal allows ESA to expand its reach into new regulated markets across Europe and beyond.

This distribution deal caught my attention as a journalist based in New Zealand writing for a global audience. It brings together two gaming companies from different parts of the world - ESA from Sweden and Novibet, with Greek origins now operating internationally. Distribution partnerships are joint in the gaming industry, but the global scale of this one is noteworthy.

According to the original piece on Gambling Insider[1], this new deal will grant Novibet access to ESA's entire slot portfolio of over 110 games. These span classic slots and innovative video slots featuring modern graphics and mechanics. Titles like Clover Riches, Dragons of the North, and Tidal Treasures seem poised to resonate with Novibet players.

The reach provided by Novibet's licenses in key markets expands ESA's distribution significantly. As stated in the article, Novibet holds licenses in major European jurisdictions like the UK, Italy, and Spain, as well as Brazil's regulated state lotteries. This opens the door to many new potential slot fans.

Discussing the deal's importance, ESA CEO Christer Fahlstedt said the partnership helps them share their games with more players globally across desktop and mobile devices. Novibet's Product Owner, Christoforos Sfyris, highlighted the two companies' alignment on creating localized gaming experiences adapted to new markets.

Expanding internationally through partnerships while still tailoring regionally requires expertise on both ends. For ESA, it leverages the exposure and infrastructure of significant operators like Novibet, who also meet compliance needs across multiple licenses. Meanwhile, Novibet benefits by keeping its slots portfolio fresh and enticing for its customer base thanks to indie providers like ESA developing innovative, localized games.

Based on ESA's recent growth and this new far-reaching distribution deal, the Swedish game studio will continue expanding into regulated gaming markets, especially in Latin America and Europe. Partnering with established international operators helps fast-track market entry while letting the ESA focus resources on creating quality, culturally relevant slots. It's a model enabling further global expansion efforts in 2023 for this ambitious indie game provider.


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